关于星级酒店旅客管理有关 的外文文献翻译成品:客户投诉管理:以泰国的皇家兰花酒店为例(中英文双语对照)9.docx

关于星级酒店旅客管理有关 的外文文献翻译成品:客户投诉管理:以泰国的皇家兰花酒店为例(中英文双语对照)9.docx

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此文档是毕业设计外文翻译成品( 含英文原文+中文翻译),无需调整复杂的格式!下载之后直接可用,方便快捷!本文价格不贵,也就几十块钱!一辈子也就一次的事! 外文标题:Managing Customer Complaints: The Case of Imperial Orchid Hotels in Thailand 外文作者:Jaywant Singh and Benedetta Crisafulli 文献出处: Services Marketing Cases in Emerging Markets pp 35-43,2018 (如觉得年份太老,可改为近2年,毕竟很多毕业生都这样做) 英文3228单词,21989字符(字符就是印刷符),中文5219汉字。 Managing Customer Complaints: The Case of Imperial Orchid Hotels in Thailand Introduction The travel and tourism sector is one of the largest in the services industry. According to the World Travel and Tourism Council (WTTC), the contribution of this sector to the world’s total GDP is currently estimated at 9 %, and it is expected to reach 10 % by 2024 (WTTC 2014a). Given the general rise in international and domestic travel, this sector is set to grow in the future. Forecasts indicate that this sector will soon reach an annual growth rate of 4 %, which continues to be higher than the annual growth rates of several other service sectors (WTTC 2015). The sector’s growth is remarkable in the Asia-Pacific region. Asia, and China in particular, is expected to overtake the USA in the amount of annual investments in tourism by 2021 (WTTC 2014b). In the past decade, Asian economies have witnessed considerable growth in the travel and tourism sector, despite the global economic downturn. In 2013 alone, this sector contributed to 9 % of Thailand’s GDP. In Thailand, this sector is expected to show an annual growth rate of 7 % until 2024, with the number of tourist arrivals increasing from the current 22 million to approximately 53 million (WTTC 2014b). Similar figures apply to other Asian economies, including China and India, registering ca. 9 % of GDP annual growth in travel and tourism. The Asia-Pacific region is, therefore, predicted to become the world’s largest tourism destination by 2024. Within the travel and tourism sector, the hotel industry however remains highly competitive and characterized by low switching costs. Delivering satisfactory

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