英语培训学校的市场开发工作.docxVIP

沈阳理工大学课程实践 昂立英语学校（沈阳）的市场开发 摘要 昂立外语是全国顶尖的连锁英语培训机构。沈阳的外语培训市场机构众多， 各有特点。昂立教育（沈阳）分校拥有皇姑、沈河、铁西三所分校，进入沈阳 以来，在沈阳市场取得了长足进步。本文通过作者的实地调查、利用 SWOT 分 析方面全面分析了昂立的自身条件，通过和同行对比来确定其行业基本地位。 目前的英语培训市场分为不同的细分市场，新东方、百瑞、冠亚等竞争者都在 各自的细分市场取得了较大的成功。昂立外语发展存在较为严重的瓶颈和制约 因素，这些因素产生于落后的市场开发思维和老化的培训模式。对于昂立未来 发展而言，强化细分市场调查，加强宣传和营销是不可或缺的。 关键词：市场开发  昂立  细分市场 Abstract Only English is one of the top National Chain english training school.There are a lot of different companies which boasts their own characteristics.Only English education(Shenyang branch),which owns three schools located in Huanggu district,Shenhe district and Tiexi district separately,has achived great progress. Based on the field investigation, using the SWOT analysis,I comprehensively analyzed the condition.And through comparison to determine the basic status of its industry. Currently,English training market of Shenyang is divided into different market segments. New Oriental, Guanya english, Berry english,as well as other competitors,have made great success in their own market segmentations.Only English has encontered serious bottlenecks and restriction factors,which blocked its development.For future development, strengthening subdivision markets survey, strengthening the publicity and marketing is of vital importance. Key words: Market Development Only segment market I 1 沈阳理工大学课程实践 目录 公 司 简 介 . .........................................................................................................1 1.1 1.2 1.3  公 司 背 景 . ..............................................................................................1 沈 阳 分 校 基 本 情 况 . ..............................................................................1 产 品 分 析 （ 沈 阳 校 区 ） .......................................................................2 2 SWOT 分 析 和 竞 争 对 手 概 述 . ............................................................................3 2.1  优 势 （ strengths ） .........