Barilla案例分析报告.docVIP

word格式 PAGE .. Running head: Strategic supply chain management:barilla sPA Strategic Supply Chain Management:Barilla sPA Drainville, Julie, Pieris Sherline, Yu Zhewen, Ren Yuan, Okafo EKE, Ifeoma ESC4710 _010 March 27, 2017 Table of Contents TOC \o 1-3 \h \z \u Case Study 2: ?Barilla SpA 3 Company Background 3 Company Origins 3 Figure 1: Trend of Barilla Sales and Italian Price Index 4 Pasta Market Share 5 Figure 2: 1990 Italian Pasta Market by Market Share 5 Figure 3: 1990 European Pasta Market by Market Share 5 Figure 4: 1990 Italian Bakery Market by Market Share 6 Pasta Manufacture 6 Figure 5: Barilla’s Product Divisions 6 Channels of Distribution 7 Figure 6: An illustration of characteristic of Barilla’s Products 7 Underlying Drivers and Cause of Fluctuation Demand 7 Figure 7: Weekly Demand of Barilla Dry Products 8 (Hammond, 1994, p.22). 8 Lack of Downstream Visibility 8 The Bullwhip Effect 9 (Chopra Meindl, 2016) 10 Figure 8: Demand Fluctuation at Different Stages in the Supply Chain 10 Supply Chain Objectives 11 Figure 9: Barilla Distribution Channel 11 Pasta Demand Patterns 11 Impact of Fluctuation Demand 12 Affected Line Items 13 Just in Time Distribution (JITD) and cost reduction 14 Functions of Just in Time Distribution 14 Barilla Implementation of Just in Time Distribution 16 Customer Resistance 17 Customer Persuasion 17 Internal resistance 18 Interpretation of JITD to salespeople 19 Effect on Sales Performance and Customer Satisfaction 19 Effects on Promotions 20 Channel Decisions 21 Downstream Supply Chain Visibility 21 (Weblearnindia 2014) 22 Figure 10: Visualization of a Supply Chain 22 Visibility - Upstream from the Manufacturer 23 References 25  Case Study 2: ?Barilla SpA Company Background Company Origins Barilla is an organization owned by Pietro Barilla, which started out in 1875 as a retailer. The store’s main products incl