奥美品新牌的故事跟观点(ppt 152页).pptVIP

23 24 25 26 27 48 Core Truths 7. Kleenex never “takes over” Kleenex 从不“强取” “She provides soft comfort to the vulnerable around her. Her silent strength exudes character and confidence.” (Malaysia) “True strength can afford to be delicate.” (South Africa) “Like an honorable gentleman... whose noble cause it is to serve everyone else.” (Colombia) “Kleenex embraces me with the softest hand to reassure me.” (Korea) Core Truths 8. Kleenex says “everything’s going to be fine” Kleenex 说“一切都会好起来的” “For better, for worse, in illness and in health, Kleenex will be there for me.” (Costa Rica