advertisement英语广告介绍.pptxVIP

ADVERTISEMENT; ;These popular ADs always catch your eyes and make you never forget them. More important , it is these excellent Ads that impress you most and let its products in the intense market competition occupies a place. So, what kind of advertisement is the good AD?;First, a good advertisement should suit its brand or enterprise to spread the positioning.;Secondly, the slogan must be infectious. A good AD can touch consumers, let a person emotionally resonate, thus , accept it, even actively spread it!;我能感觉到你的存在 我呼吸着你的气息 我们的心跳如此清晰 你给了我力量 每个动作都有完美的默契 这就是爱 我i我;;Again, a good AD should be spreaded easily from person to person. It displays in readable and remember easily, etc. How to do these things? short, no rare characters, easy pronunciation, no bad ambiguity(模棱两可), has the catchword potential.;Enjoy Coca-Cola. (Coca-Cola) ;Make yourself heard.(Ericsson) 理解就是沟通。(爱立信） ;Additionally, It still needs to pay attention to language polish. A good AD can let you long aftertaste, such as--- ;In short, advertising language is not a simple word games. As the spread of brand or enterprise slogan. ;Come to where the flavour is． Marlboro Country． 光临风韵之境——万宝路世界。（万宝路香烟） Intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机） Let’s make things better. 让我们做得更好。（飞利浦电子） Obey your thirst． 服从你的渴望。（雪碧 ） Behind that healthy smile,there ’s a Crest kid.(Crest toothpaste) 健康笑容来自佳洁士。（佳洁士牙膏） Time is what you make of it (Swatch) 天长地久。（斯沃奇手表） Start Ahead.(Rejoice) 成功之路，从头开始。（飘柔） Impossible made possible． 使不可能变为可能。（佳能打印机） ;Thank You