麦肯锡给医药的行业报告.pptVIP

* * * * * * * * * * * WE NEED TO SOLVE THREE CRITICAL ISSUES TO ACHIEVE OUR ASPIRATION FOR BROAD MARKET Investment Returns People development Organization Financial and org. implication Prioritize market opportunities Sub-market within a region Around 80 regional cities 332 regional cities (whole China) Build a solid platform XJP broad market team “Capturing broad market” “Turbo CME” for clinic/ barefoot doctors and township pharmacies “Pharmacy Plus” for large pharmacy chains “Hospital Seeding” for large county hospitals “Distributor network to county level” XJP NEEDS TO INVEST TO CAPTUR