CaferomaReport商务英语关于咖啡的案例分析.docVIP

. 范文 Caferoma Business English Report 2012.5.8 Table of Contents 1. Introduction 1 2. Discussion 2 3. Recommendations 3 4. Conclusion 5 Introduction Caferoma, a well known brand of coffee, is owned by the Pan European Food and Drink Company (PEFD), based in Turin, Italy. It is promoted as an exclusive ground coffee for gourmets. Its image is that of an Italian-style coffee. It has a strong full-bodied-style In the last two years, Caferoma’s share of the European quality ground coffee market has declined by almost 25%.By the pie chart we can that Top five European coffee brand