有梦，就精品新有可能”juniper2004全球论坛会议(英文)(ppt 24页).ppt

The Forum Themes Envisaged We suggest the following for the the themes of the forum ： 　 Nothing happens unless first a dream With Dream Comes Successes Infranet Originates in Dreams Network Shapes the Future Network Adds Value Infranet’ Tomorrow Sky，Earth，Infranet The Dream of Infranet Infranet Reshapes the Future Preamble Today’s Fable ： A child enjoys chasing dreams, he is Born today, and named Juniper ， One day, Juniper saw his dream： Infranet ——“Internet Utopia” In reality, it is a sturdy baby standing on the shoulder of a giant. Infranet shouts out a prophecy: “I come to China！ Those who take the leading in welcoming me, Will be the winner of the future world.” Preamble We consider this forum an unusual meeting， a pioneering event that brings the past and future seamlessly together. The mission of the forum is to inculcate the two symbiotic ideas of Juniper and Infranet into China. However, the low visibility of Juniper and Infranet in China could make this event unnoticed, impeding the promotion. After meticulous discussion, we formulate hereby the promotion strategy for the forum as follows: Our Strategy “Dual Emphasis，Equal Strength”－－ 　A. Press Marketing（Pre-event Press Campaign） 　B. Forum Design Carry out conceptual propagations for this forum through above two approaches！ Pre-Event Press Campaign 3.20-5.25 --making full use of the propaganda ability of news media to pile on the atmosphere News report Special Colum Specialist Interview Forum Design 5.27-29 Exceptional forum and activities arrangements 　Post-forum manipulations (furthering its influence) Pre-Event Press Campaign In view of the novelty of Infranet promoted by Juniper Networks in China’s telecommunication and IT sectors, we advance a operating option of using “Press Marketing” to make the dream of Moving Beyond Internet come true. This approach is to amplify through press media and generate a conceptual frenzy for Juniper and