管理系统沟通英语 期末整理.docVIP

管理沟通英语期末整理: 1. 管理沟通的五大策略，并且如何用这些策略分析视频或平面广告的沟通效果； Communicator Strategy: Is to analysis Who am I-[credibility]. What’s my object-(why). What style should I choose-(how), in all, is credibility, objective and style Audience Strategy: Techniques for gearing your communication toward your audience’s needsand interests. Containing five parts: Who are they? What do they know? What do they need? What do they feel? How can you motivate them? Message Strategy: 2 basic approaches: Emphasize（强调） and organize（有条理的）: Defining the object \Clear ideas\ contend and structure. Channel c