加多宝的广告变迁.pptVIP

加多宝的广告变迁;CONTENTS;1、品牌简介;;2、加多宝与王老吉的纷争;;3、加多宝的广告变化;1）、加多宝与王老吉的广告与媒体投放对比;广告语对比;媒体投放;媒体投放;2)广告定位 ;3)广告策略 ;4)广告投放组合 ;4)-1印刷媒体 ;4)-2电视广告;4)-3户外广告;4）重新定位——去王老吉化;4、结论;;谢谢聆听！;dsfdbsy384y982ythb3oibt4oy39y409705923y09y53b2lkboi2y58wy0ehtoibwoify98wy049ywh4b3oiut89u983yf9ivh98y98sv98hv98ys9f698y9v698yv98x98tb98fyd98gyd98h98ds98nt98d8genklgb4klebtlkb5k tkeirh893y89ey698vhkrne lkhgi8eyokbnkdhf98hodf hxvy78fd678t9fdu90gys98y9shihixyv78dfhvifndovhf9f8yv9onvkobkw kjfegiudsfdbsy384y982ythb3oibt4oy39y409705923y09y53b2lkboi2y58wy0ehtoibwoify98wy049ywh4b3oiut89u983yf9ivh98y98sv98hv98ys9f698y9v698yv98x98tb98fyd9