上海大众标识使用规范.pptxVIP

;目录;Logo – 上海大众汽车;Logo – Das Auto.;错误的企业Logo使用情况;目录;电视广告片尾版规范;平面广告规范-字体;平面广告规范-横版;Example;平面广告规范-竖版;Example;经销商模版（横版）;经销商模版（竖版）;户外广告规范-横版1：3;Example;;Example;;Example;;Example;其他方面的应用-内部EDM;目录;The magic is in the product. 最重要的是产品;Car photography 车子的拍摄;The Car: surface 车子部分: 表面;The Car: lines 车子部分：线条;The car must be displayed in the best possible way. 要对车子的角度进行多种尝试，以确保其以最好的方??展示； 2) Distortions and visual effects, such as wide angle or fish eye lenses, are not allowed. 决不允许如广角或鱼眼等不遵从原车的视觉效果； The product designer provides the art director with a detailed briefing about the cars specific design and makes suggestions about photographic angles prior to the actual photo shooting. 产品设计师会对车子的具体设计给出明确的Brief并对于在实际拍摄中何种角度最适合给予 适当的建议； The impression that a certain angle makes on the onlooker is heavily influenced by surrounding, light and composing. So the decision for the very precise angle can’t be made until the moment of shooting. 车子角度会受到周围环境的影响而有所变化，因此，要十分精准地考虑车子的拍摄角度，一定要等到将车子合到真实拍摄的场景里才做最后的决定； The perspective of the car has to serve the purpose of the picture and its use. 车子的透视角度要能够体现该画面想要表达的概念和用途。;The Car: perspective 车子部分：透视;The Car: perspective and car prep 车子部分：透视 准备;The Surrounding: landscape 环境部分：自然环境;The Surrounding: urban 环境部分：城市环境;The Surrounding: studio white 环境部分：棚拍（纯白背景）;The Surrounding: studio white 环境部分：棚拍（纯黑背景）;The Surrounding: studio concept 环境部分：棚拍（空间的概念）;The Composing: focus 构图部分：焦点;The Composing: situation or story 构图部分：境况或情节;The Composing: proportion 构图部分：比例分配;Summary 总结 ;回到根本：给予大众汽车品质感的通调是一门艺术;Thank You !