人教版英语选修九unit5insideadvertisingreading.pptxVIP

Unit 5 Inside Advertising; Reading: How advertising works?Look at each of the advertisements on the next two pages and discuss the question with a partner: ;Encourage people to save water.;Encourage people to listen to the radio station;Encourage people to buy shoes of this brand;Encourage people to buy more bottles.;Tell people to become more aware of the importance of environment protection.;Persuade people to stop speeding;HOW ADVERTING WORKS;Section I (para.1);KEY WORDS;HOW ADVERTISING WORKS We hear advertisements on the radio// and come across them on the Internet. Even some of the casual garments we wear // have brand names attached to them // which turn us into walking advertisements. With so many messages from advertisers // filling our daily lives, it is important to understand // how advertisements work. Then we can avoid being controlled by them. ;; Para. 1 expose 接触;;Para 1 Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements. 甚至在我们穿的有些休闲服上也印着品牌的名字，这就把我们变成了“移动广告”。;◎ Yao Ming has been described as the “Walking Great Wall” by some Western sportswriters. 姚明被西方一些体育新闻记者形容为“移动的长城”。 (比喻身材高大的中国人) ◎ He is the “walking dictionary” in our class. 他是我们班上的“活词典”。 (比喻词汇量很大); ;;1)With nothing ________(do) at the weekend, I will sleep for a whole day. 2)With the work ______(do), he left. 3) He was asleep with his head ____________.（枕在手臂上） 4) Jack was lying on the bed with all his clothes ____.（穿着衣服） ;;Para 3: How do advertisers make effective advertisements? Advertisers must pay the media // for displaying their ads. Their money would be wasted // if the message didnt reach its target audience, in other words, the people the advertisement intends to persuade. For example, adolescent [?d?les(?)nt] boys are more likely to buy computer games than any other group, so it makes sense to make computer game ads // that appeal to this group. ; It makes sense to make computer game ads __________