工商管理专业mbalecturelecture10.pptxVIP

INTERNATIONAL CONTEXTBeechgrove AssociatesDr Ita O’DonovanOpportunities and Outcomes of International StrategyIdentify International OpportunitiesUse Core CompetenceExplore Resources and CapabilitiesInternational StrategiesModes of EntryIncreased market sizeReturn on investmentEconomies of scale and learningAdvantage in locationInternational business-level strategyMultidomestic strategyGlobal strategyTransnational strategyExportingLicensingStrategic alliancesAcquisitionsEstablishment of a new subsidiaryBeechgrove AssociatesManagementproblems andriskManagementproblems andriskOpportunities and O