2018年网络广告回顾报告(英文版).pptx

;;;;;;;;Of the top five digital ad markets, China is expected to see the most growth in 2018 at 13.9%.;;;;;;;2017 is the year mobile overtook desktop in programmatic video ad spend. The gap is expected to widen further in 2018.;;;;;;;;;;;;;;Display, search, and rich media are the formats driving mobile ad spend.;We expect each of those formats to grow in the coming years, especially video, display, and search.;;;Ad fraud accounted for over $14 billion in lost revenue in 2017. By 2022, that total is expected to rise 214% to $44 billion – unless we band together to stop it in its tracks.;;Source: CMO Council and Dow Jones;Source: Forrester and AppsFlyer;;;;;;;;;;;;;The duopoly captures a lower – but still a clear majority – share of mobile ad revenue as well. In 2018, that share is expected to jump from 58.5% to 60.9%.;;Disclaimer;