商务英语阅读unit15叶兴国.pptxVIP

Business English: A Reading CourseUnit 152014.12Background informationI. advertisement films/ commercials（电台或电视播放的）广告 Unilever: Dove Campaign for Real Beauty II. Social networks: Youtube:Because of advertising, our perception of beauty is distorted. III. With the popularity of Internet, what will happen to TV media电视媒体?Business English: A Reading CourseWarm-up Questions1. Do you think that an advertiser is responsible for the improvement of the world? By what means can he do?2. When the World Wide Web appeared in the mid-1990s, many people thought that TV as an old medium would fade away. Bu