可口可乐cocacola英文演讲PPT.pptVIP

Members: 乔羽、刘丽艳、黄超、 张云静、张宁宁、费冬 齐思宇 Coca-Cola Company It was founded in 1892 and headquartered in Atlanta, United States Ochoa, the worlds largest beverage company, has a 48% market share worldwide and the global top three drinks of two (Coca-Cola rankings First, Pepsi second, low-calorie Coca-Cola third). Coca-Cola in 200 countries with 160 kinds of drinks brands, including soft drinks, sports drinks, dairy drinks, fruit juice, tea and coffee, fruit juice is the worlds largest beverage distributors. Logo Marketing strategy Production Advertising slogan Educations?system Succeed Coca-Cola logo First Coca-Cola logo appeared in the Atlanta Journal Constitution on Saturday May 23 1886. Logo Coca-Cola International Marketing 4A Strategy Accessibility买得到 Affordability 买得起 Acceptability乐得买 Activation零售启动 Coca-cola’s? educations?system?covers:? 　1.?Primary?School?Subsidy 　 2.?Middle?School?Hope?Star?Scholarships 　3.?High?School?Hope?Star?Scholarships 　4.?Rural?University?Scholarships 　5.?Graduate?Scholarships 　6.?Teachers’?Training?Program.  Production 1886　 Drink?Coca-Cola 1917　 Three?Million?a?day 1925　 Six?Million?a?day 1932　 Ice?cold?sunshine 1944　 Global?high?sign 1952　 What?you?want?is?Coke 1957　 Sing?of?Good?Taste 1963　 Thing?go?better?with?Coke 1969　 It’s?the?Real?thing 1976　 Have?a?Coke?and?a?smile 1982　 Coke?is?it 1987　 Can’t?beat?the?feeling 1993　 Always?Coca-Cola 2001　 Life?tastes?good Succeed Established distribution network within reach Thank you！ 12/05/2010 *  Coca-Cola  Give customers a special meeting Ensure product quality and brand value 1.建立伸手可及的销售网 2.给予顾客一种特殊的满足 3.保证产品的质量与品牌的价值 *