第12讲管理需求与能力Services Marketing资料讲解.pptVIP

zhangyf@ × Services Marketing yufengzhang626@ 2003.2 zhangyf@ 12.MANAGING DEMAND AND CAPACITY The Underlying Issue:Lack of Inventory Capacity Understanding Capacity Constraints Understanding Demand Patterns Strategies for Matching Capacity and Demand Yield Management:Balancing Capacity Utilization,Pricing,Market Segmentation,and Financial Return Waiting Line Strategies:When Demand and Capacity Cannot Be Aligned 2003.2 zhangyf@ Gap 3: the service performance gap Service Delivery Customer-Driven Service Designs And Standards GAP 3 Customer Company 2003.2 zhangyf@ Key factors related to dema