企业战略发展的规划.pptVIP

企业战略发展规划 战略方案的要素Elements of the Strategic Plan 商业基础Business Foundation ●商业定义Business Definition ●战略使命Strategic Mission ●核心战略Core Strategy 关键结果领域Key Result Areas 目的 Objectives 目标 Goals 行动方案 Action Plans 企业基础 Business Foundation 商业概念：对公司所处业务领域的广义陈述 Business Concept：A broad statement of what business the firm is in. 战略使命：对组织在规划期末想要实现的目标的广义、可测陈述。 Strategic Mission: A broad,measurable statement of what the organization wants to become at the end of the planning period. 核心战略：组织在其选定市场上如何进行竞争的总体概念。 Core Strategy: The overall concept of how the or