渡过难关：病毒流行期间的品牌管理.pptxVIP

TABLE OF CONTENTS34569192634IntroductionOur ApproachKey TakeawaysSetting the SceneThe Role Consumers Want Brands to PlayACTIONS:Actions to take contributions to makeCOMMUNICATIONS:What to say how to say itConclusionBRAND MANAGEMENT IN THE COVID-19 ERA 2INTRODUCTION The coronavirus pandemic is the most complex and multifaceted threat that leadersin business have faced in the 21st century. Americans are deeply anxious about the state of affairs, are responding severely and quickly to new developments, and are looking for leadership.Companies have a clear opportunity to be there for custome