我国中小企业网络营销战略分析及应用策.pdfVIP

我国中小企业网络营销战略分析及应用策略 [摘要] 中小企业在激烈的市场竞争中，生存与发展面临着极大的挑战，随 着网络技术的普遍应用，给中小企业赋予了新的机遇，本文阐述中小企业在新环 境下，如何新的环境来实现营销，以及在营销过程中应采取的网络营销策略，给 予企业创造其价值。 [Abstract]Small and medium enterprises in the fierce market competition, survival and development is faced with tremendous challenges, with the widespread application of network technology for small and medium-sized to give a new opportunity, this paper, small and medium enterprises in the new environment, how the new environment to the realization of marketing, as well as in market