MBA商务英语教材.docVIP

PAGE PAGE 8 Business English Through Cases A Course Specially Designed for MBA candidates at School of Business, Soochow By Dr. Xu Jian ( jack_xj@263.net) March 2, 2005 1. Foundations and challenges of business Facing Business Challenges at Gateway 2000 From Farm Boy to Billionaire Computers. The odds are slim you will survive, much less thrive, in this industry. You have to guess what customers will want more than a year in advance, even though technology is changing at an incredibly fast pace. It’s hardly a business for cowboys—unless you’re Ted Waitt. Son of a fourth-generatio