prada英文版发展史.ppt

* Prada was founded by two brothers, Mario Prada and Martino Prada, in the year 1913 in Milan, Italy. At first, it was primarily a leather goods shop. It sold leather products like steamer trunks and handbags. The history of PRADA The first successor was Mario’s daughter Luisia Prada who did not believe that women should have a role in business, and so he prevented female family members from entering into his company. Ironically, Marios son harbored no interest in the business, so it was his daughter Luisa Prada who took the helm of Prada as his successor, and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978. It was then that Prada began manufacturing waterproof backpacks. On the advice of her business manager, Miuccia started implementing creativity onto the design. In 1979, her first set of backpacks and tote design was released. This design line became Prada’s first commercial hit. This success was followed by the opening of a boutique in Milan in 1983, which resembled the original shop, but was very modern. In 1984, the nylon tote was released. Also in the same year, Prada started expanding across continental Europe by opening boutiques in Florence, Paris, Madrid, and New York. 1984 was also the year in which Prada released its shoe line. In 1985, Prada released a handbag that became a classic and established its signature style. No wonder, the Prada handbag became an overnight sensation. Prada is credited with introducing dropped waistlines and narrow belts in fashion. This they introduced in their women’s ready-to-wear collection in 1989. Their styles – clean lines, opulent fabrics, and basic colors – became their signature. It is said that the designs from the House of Prada reflected the feminine worker aesthetic that distinguished it from other high fashion brands. Thus, the brand Prada came into being. During the nineties, the originality of the designs made Prada