松下公司应对金融危机策略分析.pdfVIP

毕业论文范文模板 摘要 松下公司在金融危机爆发后公司的发展受到了严重的影响，虽然公司在金融危机期间， 也采取了一些措施，但近两年盈利仍然不高。基于这样的背景，笔者以松下公司为例，对 其在金融危机所采取的措施进行了分析，指出了存在的一些问题，比如海外市场本土化战 略不够、职工福利降低等。目前金融危机已经触底，全球经济正在逐步回暖，为了促进松 下公司未来发展，笔者提出了强化研发投入、注重职工忠诚、推动海外战略的本土化实施 等，期望能为松下公司未来发展提供有益的参考和借鉴。 关键词：金融危机；全球经济；融资；技术创新 Abstract Panasonic company in the financial crisis after the outbreak of the development of the company was a serious influence, although the company during the financial crisis, also took some measures, but still not high earnings in the past two years. Based on the background, the author panasonic company as a case, the financial crisis in the measures adopted by is analyzed, and some existing problems, such as the overseas market localization strategy is not enough, employee benefits such as lower. The current financial crisis has hit bottom, the global economy is gradually thaw, in order to promote the panasonic companys future development, the author puts forward the improved rd investment, pay attention to staff loyalty, promote the localization of overseas strategy implementation, hope for the future development of panasonic company provide the beneficial reference and using for reference. Keyword: Financial crisis; The global economy; Financing; Technology innovation 1 毕业论文范文模板 目录 摘要1 一、金融危机历程回顾和影响分析1 （一）金融危机发展历程回顾1 （二）金融危机对全球经济的影响2 二、我国家电企业在金融危机受到的影响2 （一）出口受阻2 （二）企业负担增加3 （三）价格的恶性竞争加剧3 三、松下公司应对金融危机的措施分析3 （一）重视与合作伙伴的合作3 （二）强化产品创新，狠抓质量建设4 （三）稳定职工队伍，促进职工忠诚4 （四）加大中国等新兴市场的开拓力度4 （五）重视成本控制5 四、松下电器在金融危机中受到的影响5 （一）盈利能力降低5 （二）贷款融资难度加大6 （三）股票价格下跌6 （四）部分员工人心浮动7 五、松下公司金融危机应对策略的分析7