Nokia手机在韩国和泰国的行销战略.pdfVIP

Global Marketing Strategy for Global Marketing Strategy for Mobile Phone Manufacturers : Mobile Phone Manufacturers : A Comparative Study of Nokia A Comparative Study of Nokia in Korea and Thailand in Korea and Thailand Chalaporn Siripongwattana 석사 6 학기 연세대학교대학원경영학과 2002.12.23 Research Overview 1. Overview of Mobile Phone Industry * World Mobile Phone Industry * Korea’s Mobile Phone Industry