电子商务管理视角_CH02电子市场结构、机制、经济和影响.pptx

Chapter 2;Learning Objectives;Learning Objectives;2.1 E-Marketplaces;2.1 E-Marketplaces;2.1 E-Marketplaces;2.1 E-Marketplaces;2.1 E-Marketplaces;2.2 Types of E-Marketplaces: From Storefronts to Portals;2.2 Types of E-Marketplaces: From Storefronts to Portals;2.2 电子市场类型;2.2 Types of E-Marketplaces: From Storefronts to Portals;2.2 Types of E-Marketplaces: From Storefronts to Portals;2.2 Types of E-Marketplaces: From Storefronts to Portals;2.2 电子市场类型;2.3 Transactions, Intermediation, and Process in E-Commerce;2.3 电子商务业务、流程与中介;2.3 Transactions, Intermediation, and Process in E-Commerce;2.3 Transactions, Intermediation, and Process in E-Commerce;2.3 Transactions, Intermediation, and Process in E-Commerce;2.3 Transactions, Intermediation, and Process in E-Commerce;2.3 Transactions, Intermediation, and Process in E-Commerce;2.3 电子商务业务、流程与中介;2.4 Electronic Catalogs and Other Market Mechanisms;2.4 电子目录与其他市场机制;2.4 Electronic Catalogs and Other Market Mechanisms;2.4 Electronic Catalogs and Other Market Mechanisms;2.5 Auctions as EC Market Mechanisms;2.5 Auctions as EC Market Mechanisms;2.5 Auctions as EC Market Mechanisms;2.5 Auctions as EC Market Mechanisms;2.5 作为电子市场机制的拍卖;2.5 Auctions as EC Market Mechanisms;2.5 Auctions as EC Market Mechanisms;2.5 Auctions as EC Market Mechanisms;2.6 Bartering and Negotiating Online;2.6 Bartering and Negotiating Online;2.7 E-Commerce in the Wireless Environment;mobile commerce (m-commerce) E-commerce conducted via wireless devices m-business The broadest definition of m-commerce, in which e-business is conducted in a wireless environment ;1 The Mobility Revolution Organizations are embracing mobilized computing technologies for several reasons: Improved productivity of workers in the field Wireless telecom support for mobility is growing quickly More applications can run both online and offline The prices of notebook computers, wireless handhelds, and smart phones continue to fall as their capabilities increase;2 The Promise