2017舒蕾自然美女神评选策划案.pdfVIP

Prepared by A.I. marketing service 12th Jun,2017 Campaign theme ：# You are Slek # Discover your natural beauty Campaign period ：July-December ，2017 Objective - Build new brand positioning “Effortless beauty” to enhance brand image and improve conversion from consideration to purchase - Adjust event display activity in accordance with key functional part 全新“滋” +“养”护理体系 in brand story to fully educate consumer - Engage Consumer to join the campaign and Drive up sales via focus channels