移动电子商务论文.pdfVIP

移动电子商务的市场应用分析和发展策略研究 【摘要】随着网络时代的快速发展， 电子商务也以迅雷不及掩耳之势进入 人们的视野， 甚至于毫不留情地抢占传统商务的市场， 以阿里巴巴为典型代表的 电子商务巨头带来了一场经济商务模式的变革。 各行各业的领航者都将目光和精 力投入到电子商务这种新兴商务模式中，一时间电子商务市场呈现出百花齐放， 百家争鸣的繁荣景象， 不仅有新兴电商巨头对于传统商务模式的顽强冲击， 也有 传统商务企业进入网络世界抢占市场的不甘落寞。 伴随着各种移动终端和无线网 络的不断发展和完善， 移动电子商务开始得到人们的关注， 越来越多的企业迫不 及待的开始抢占新兴的移动电子商务市场， 这不仅是一个重要的机遇， 同时也带 来了一个重大的挑战， 本文的研究意义在于， 使企业在移动电子商务的新兴浪潮 中找到适合自身发展的优越阵地，使我国移动电子商务更加快速地发展成熟。 【关键词】移动电子商务 技术 市场应用 发展策略 Mobile E-commerce Application Analysis and Development Strategy Research [Abstract] With the rapid development of the Internet, more and more people pay close attention to electronic commerce, it looks like a enemy to traditional business. A lot of enterprises, such as Alibaba Corporation, have been bringing a great change for commercial model. There will be more manpower, financial resources and material resources are put into electronic commerce than before. Not only the new electronic commerce companies, but also the traditional companies will face a difficult challenge. Its a good news that mobile terminals and wireless communication technique make huge progress for people, in consequence, more and more business men are interested in mobile e-commerce, they cant wait to take up the new market. Every fresh thing Is A Two-Edged Sword, especially mobile e-commerce, it may be a nice angel, on the contrary, it also maybe a evil demon. The significance of this study is that makes the enterprise to find suitable way to develop mobile e-commerce, consequently, makes mobile e-commerce of our country develop more quickly.