福特汽车公司的英文案例.pptVIP

Team members: 1 9 0 3 1 9 0 8 1 9 1 3 1 9 9 9 2 0 0 0 2 0 0 3 2 0 0 9 The History 亨利·福特和T型车 Strategic leadership Alan Mulally 艾伦· 穆拉里 William Clay Ford 小威廉·克莱·福特 Lincoln 林肯 Some competitive threats to Ford Powerful competitors in the U.S. Auto Market ·Suppliers Finance troubles for suppliers providing raw materials in the auto industry ·Customers Hash competition from the current surplus of dealerships has minimized profit margins Consumers have access to more information from the Internet to compare products. Well-informed consumers dir