（价值管理）SNS营销价值和营销优势从何体现.pdfVIP

（价值管理）SNS 营销价值 和营销优势从何体现 SNSmarketingwherereflectthevalueandmarketingadvantages? SNSWebsitenowhassomemarketingcases,likemanywell-knownbrandsarealsodoi ngmarketingactivitiesSNSwebsite,themainmodeofmarketingistoimplantthep roductorbrandmediaSNSuserinteraction,suchastheestablishmentofthegroup productorbrand,ortheuseofimplantsordoactivitiesinmarketingthegameands oon. Regardlessofhowthechangesinitsmarketingapproach,inwhichthekeyistogetb ackuptheessenceofSNS.BecauseiftheSNSitselfisnotuniquemarketingvalue,t hen,whytheeffectisextremelygreatimportancetoadvertiserstoadvertiseint heSNSupanddothemarketing? Ifitissimplyawayforthegroup,playgamesimplantation,doeventmarketing,wh ynotinthetraditionalforums,communities,games,blog,searchengine,videoa ndotherplaces,becausethemediacanhelpachievethesesites,iftheSNSsTraff ichasbeengreat,iftheflowintoit,eveniftheycangetsomeincome,italsoshows thatnounique,becauseothertrafficisalsoagreatonlinemedia,sotheflowdoes notchoosetheotherSNSsadvertisersThekeyreason. So,SNSinmarketing,whatisthecorevalueofsupportingitgo,andgowell,goesfa r? First,herePuttingasidethemarketingofspecific,thiscangotoschool,happya ndotherSNSsitestovisit.SNStobeansweredhereiswheretheunderlyingcoreofm arketing?Isthebasisofitsvaluecomesfromwhatareas? Themainbasisofthreeaspects:therearerealpeopleintheabove;therelationsh ipbetweenreal;thesemeansofcommunicationbetweentherealandthegeneratedc ontentandbehavioraldata.Inaddition,SNSinclusive,itisforallinclusivepr oductsandapplications,whichithasamarketingadvantage. Firstofall,realpeopleonit,meansthatthesepeopleintheSNSthatsomeonespr operty,suchasage,gender,hobbies,etc.,whichisthelowestlevelofSNSwithth ekeyvalueforenterprises,theseidentitiescanfindittheirownusergroupsand foundthatthebasisoftheircharacteristics.Comparedtoothertraditionalonl inemedia,enterprisesbelievethatthetruehumanvalues. Second,therelationshipbetweenthesepeople,withrealpeople,theremustbeso mesocialrelations,communicationbetween