09级跨文化交际04.pptVIP

Intercultural Communication 梁 正 宇zhengyul@hutc.zj.cn 232 1159 4. Cultural perception and values I The nature of perception Cultural influence on perception Stereotypes Prejudice The nature of perception What do you think of the following food? pig ears, chicken feet, fish innards, dog meat, snake meat, … What is perception? Sensory organs sense the environments Sensations are routed to the brains (through the nervous system) In the brain they are interpreted and accorded meaning in a two-stage sequence: Recognition or identification (the biological stage) Interpretation and evaluation ( The result of this process is not the same for all people, because this process is learned, and influenced by culture) Samovar 1995 perception – 感知、感觉；理解 Stages of the perception process (Chen Starosta, 1998) Selection (of the stimuli) Categorization Interpretation Stages of the perception process Three steps of the selective perception selective exposure selective attention selective retention Stages of the perception process Categorization The social and physical events or objects shape, colour, texture, size, and intensity. Two characteristics of human perception at categorization: Give human perception structure Shows that human perception is stable. Stages of the perception process Interpretation Making sense of the stimuli patterns, e.g. Dog Dove Owl fish Cultural influence on perception How do you perceive the following colours? Black Blue Green Pink Red White Yellow … Cultural influence on perception Human perceptions are conditioned by culture: provides the foundation for the meanings; directs us to word specific kinds of messages and events. Human perceptions are often partial and inaccurate. The partiality of the perception is the origin of misunderstanding in interaction. Summary It is a process by which an individual selects, evaluates, and organizes stimuli from the external world Culture provides us with a perceptual