定价决策及成本管理.pptxVIP

Pricing Decisions and Cost Management定價決策及成本管理;Learning Objective 1;定價決策之主要影響因素Major Influences on Pricing Decisions;Customers, Competitors and Costs顧客、競爭者及成本;Time horizon of pricing decisions 定價決策之時間長度;Time horizon of pricing decisions 定價決策之時間長度;Time horizon of pricing decisions 定價決策之時間長度;Time horizon of pricing decisions 定價決策之時間長度;Learning Objective 2;短期成本計算與定價Costing and Pricing for the Short Run;長期成本計算與定價Costing and Pricing for the Long Run;???品定價策略;Learning Objective 3;目標成本與目標定價Target Costing and Target Pricing;實施目標定價與目標成本Implementing Target Pricing and Target Costing;每單位目標營業淨利