江苏省常州市西夏墅中学高中英语Unit1AdvertisingProject2牛津译林版必修.ppt

牛津高中英语 ( 模块四 · 高一下学期 ) Project Unit 1 Developing an ad campaign Unit 1 课件描述： 这一板块设计旨在引导学生主动学习， 帮助他们形成以能力发展为目的学习方式， 鼓励学生通过体验、实践、讨论、合作和 探究的方式。 Project 2 Developing an ad campaign Lead-in Show students some samples of handouts. Developing an ad campaign. *Planning (1) Work in small groups. (2) Discuss the first two questions and choose one welfare problem for your ad campaign. E.g. Protection of the Taihu Lake Anti-drugs Animal protection Anti-smoking The subject of your ad campaign will be_____. *Preparing (1) Discuss the following six questions and write down your answers. *Preparing (2) : Assignment Members name task Research Design a logo Develop a slogan Forms of media Campaign proposal Presentation * Producing Teamwork researcher — find inf. from various sources logo/slogan designer — made it attractive proposal writer — write a brief outline and plan some questions the whole team — work as a whole and everyone should contribute to the project