Marketing Channel Management（广东外语外贸大学）.pdf

Marketing Channel Management 常永胜 东外语外贸大学 Research Study and Grading  Participation and Effort 20%  Team work 30%  Final Tests 50%  As Heavens’ movement is ever vigorous, so must a man ceaselessly strive along. From YI Jing( the book of changes) Introduction 1.The background of Marketing channel research 2. Channel’s position in MANAGEMENT and MARKETING 3. An analytic framework for marketing channel Study structure Study structure Ⅰ.basis section Ⅱ.design section Ⅲ.management section Ⅳ.performance section Ⅴ.extension section Ⅰ.basis section chapter1 channel function and management Chapter2 channel structure Chapter3 channel participant Ⅱ. Design section chapter4 principle and process of channel design chapter5 structure design and evaluation chapter6 selection of channel participants Ⅲ. Management section chapter7 channel policy and participants motivation chapter8 channel power and conflicts chapter9 products and price management in channel chapter10 material and information flow management in channel Ⅳ. Performance section chapter11 channel relationship management chapter12 channel situation and performance evaluation Ⅴ.extension section chapter13 service marketing channel management chapter14 international marketing channel management chapter15 electronic marketing channel management Chap 1 Channel and Channel Management 1. What is a marketing Channel ？ 2. Channel’s functions and flows 3.