原创力文档- 1、本文档共21页，可阅读全部内容。
- 2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
- 3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
查看更多
1 Principal activities ? entertainment programming 2 ? theme parks 3 ? toys 4 ? books 5 ? video games · 6 ? media networks: ? ESPN sports ? ABC Television Networks ? Hollywood Pictures 7 Location Hyperion Avenue,Burbank, California,American 8 Origin ? Disney's founder Walter Elias Disney ? company ： Disney Brothers Cartoon Studio ； →Walt Disney Studio 9 Directors ? the founder ? the current CEO Walt Disney Robert A. Iger 10 competition ? film: Dream Works ? Toy:Barbie of the Mattel company 11 STRENGTHS ? Global Standardization. ? Target Customer : Children. ? Popular Brand Name. ? Diversification. ? Popular characters 12 WEAKNESS ? Excessive Research & Development. ? High Investment. ? High Risk Factor. ? Limited range of target audience group. 13 OPPORTUNITIES ? Attraction of children to television. ? Cheaper alternatives to soft toys. ? Global Localization 14 THREATS ? Competitors: National, Regional & Global. ? Highly Demanding in terms of Sales, Creativity and Innovation. ? Employee Retention 15 NUMBERS ? Employees:112 thousands ? Sales:30.8billion dollars ? Profits:2 billion dollars ? Total value:51billion dollars ? Present on the stock market ? Market share:55.1 billion dollars 16 ?global company my own analysis of the numbers ?occupy large maket share ?brilliant prospects 17
文档评论（0）