COVID-19对游戏行业的影响.pdfVIP

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2020-07-03 发布于浙江
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COVID-19对游戏行业的影响.pdf

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Covid-19’s impact on the gaming industry: 19 takeaways An examination of pandemic gaming behavior and game monetization Covid-19’s impact on the gaming industry COVID-19 has had a profound impact on every industry in the world, and gaming is no exception. As the world sheltered in place, gaming boomed as people sought ways to occupy themselves while physical movement in particular was limited. While gaming consumption has grown, we wanted to examine the data that illustrates the trends fueling the gaming industry’s success during the global pandemic and economic downturn. This special report will explore the details in depth. In particular, we will identify which game genres players are flocking to, their behaviors in these games, and how games have proven to be stable revenue generators during a global economic crisis. © 2020 Unity Technologies 2 | Contents How to read the data 4 About the data 5 About Unity 6 Gaming habits 7 Mobile game advertising 12 Mobile game user acquisition16 Different areas of the world 21 What players are playing 24 New player behavior 29 What’s