消费者体验指数.pdfVIP

Shopper Experience How the future of commerce is Index driven by consumer connection Preface 3 Key takeaways 5 Age isn’t just a number when it comes to shopper behavior 6 Consumer trust is nuanced and not binary 13 Consumers control the future of the product page 18 Customer feedback is everywhere 23 Convenience and cost are top of mind for shoppers — as is brand trust 27 Conclusion 31 Explaining the report 32 References 33 About Bazaarvoice and Influenster 34 Shopper Experience Index 2 P R E F A C E innovative brands are empowering their customers to advocate and sell on Today, it’s not