商务英语合教程上册Unit 1 Advertising.ppt

Unit 1 Advertising 3. Multiple Choice. 6) The urgency of the situation requires that we _____ an immediate decision. A. make B. makes C. making D. made 7) Where did you _____ your excellent English? A. take up B. pick up C. pick out D. heed up 8) Mrs. Brown is so _____ about her housework that servants will not work for her. A. special B. especial C. peculiar D. particular 9) Although salmon may travel hundreds of miles from where they were spawned, they will _____ return there to lay eggs. A. reluctantly B. ultimately C. apparently D. consequently 10) Oxygen is a kind of gas _____ unites with many substances. A. where B. which C. that is D. who Exercises 1. B 2. C 3. A 4. C 5. A 6. A 7. B 8. D 9. B 10. B Unit 1 Advertising Ⅳ . Translate the following sentences into English. 1. 公司和工会都可以阐明自己在争论中的观点来争取公众的 支持。 2. 刊登这样的广告，旨在让人们熟悉产品，并渴望买到它。 3. 另外，从事公共福利事业的组织和政府机构未提供某种服 务而刊登广告，并不考虑赢利。 4. 他可以决定参加某个组织，因为该组织在刊登的广告中所 说明的宗旨吸引了他。 5. 广告可以简要地说明事实，或在多数情况下，用丰富多彩 甚至是鼓动人心的语言来表达。 Exercises Unit 1 Advertising 1. Both the company and the union may try to gain public support by presenting their sides of dispute. 2. Such advertisements are intended to make people familiar with products and eager to buy them. 3. Besides, organizations and governmental agencies devoted to public welfare advertise certain services with no thought of profit. 4. He may decide to join an organization those advertisements express ideas that appeal to him. 5. Advertisement may be presented as a simple statement of fact, or as is more frequently the case, it may be offered in colorful or even emotional language. Exercises Key Unit 1 Advertising V. Translate the following sentences in the text into Chinese . 1.US Presses Japan on Farm Imports and India on W1. All advertising is intended to stimulate people to do some specific thing, such as buy a product, order a service, join an organization, attend a meeting, or think sympathet