Advertising （创意）广告幻灯片课件.ppt

Advertising Swarovski Rejoice Olympus Lexus Seven-up 消费者广告 consumer advertising 企业广告 business advertising 地方广告 local advertising 全国广告 national advertising 全球广告 global advertising 印刷广告 print advertising 电子广告 electronic advertising 户外广告 out-of-home advertising 商业广告 commercial advertising 网络广告 Internet advertising Advertising audience 广告的听众 Target audience 目标听众 Advertising agency 广告公司 Media organization 媒体组织 Specialized service advertising agency 专项服务广告公司 Full-service advertising agency 全面服务广告公司 Creative boutique 创意工作室 Along with China’s entry into the WTO and more business going international, English advertisement has gradually become a major tool for enterprises to promote exportations and to develop foreign markets. 随着我国加入我WTO以及对外经济交往迅速加深与扩大，英语广告已逐渐发展成为企业促进出口销售，开拓海外市场的一个主要手段。 Advertising can incorporate controversial political tones, social tones, etc. to capture the attention of consumers and entice them to make a purchase. 广告可以利用有争议的政治话题、社会话题来宣传自己， 也可以直截了当地推销自己的产品以抓住消费者的注意力，引导他们购买产品或服务。 Vacuum cleaner of this brand is competitive in the international market and it is the best-selling product of the same kind. 这种牌子的吸尘器在国际市场上颇具竞争力，是同类产品中最畅销的。 The computer we produced is characterized by its high quality, compact size, energy saving qualities and is also easy to operate. 我们生产的电脑具有品质好，体积小，节省能源的特点，而且易学好用。