媒介是企业的战略性资源.pptxVIP

;提要Outline;;蒙牛抓住了“神五”事件 Mengniu took the event chance of the launch of SHENZHOU V;神舟五号发射成功后，来自央视媒介研究、央视索福瑞媒介研究和AC尼尔森三家调研公司的数据都表明：After the successful launch of spaceship SHENZHOU V, statistics from AC Nielson, CCTV Media Research and Sofarie Media research showed that: 蒙牛现在已经成为乳品行业的第一品牌! Mengniu has already become number one brand name in the milk industry.;;;韩日世界杯，全体中国人的期待 Korea-Japan World Cup 2002, Expectations of all Chinese ; 观众对海尔场景变换的 LOGO切换广告形式记忆犹新 The Logo switch Ad of Haier is very impressive 步步高决赛期间加时赛广告独 具慧眼 Bubugao’s sponsorship for the overtime match of the final is a good