我国汽车自主品牌的发展状况分析与研究.docxVIP

我国汽车自主品牌的发展状况分析与研究 摘要：自从中国加入了 WTO 以来，汽车行业进行了全面竞争的时代，在汽车工业全球化的背景下，我国汽车工业由于缺少自主品牌，这不利于我国汽车产业的进一步扩大发展。在这种环境下，如何努力创造出拥有自主知识产权的汽车自主品牌，成为了发展我国汽车工业的主要问题，我国轿车自主品牌如何突出重围，如何缩小与国外品牌的差距，是我国汽车行业面临的一个重大问题。本文通过论述自主品牌的发展历程以及重要性、分析我国汽车自主品牌的现状，探讨打造我国汽车自主品牌的策略措施。只有打造出强有力的自主品牌，才能彻底摆脱外资品牌对我国汽车自主企业的束缚，才能使汽车企业真正的发展。 关键词：自主品牌；品牌战略；产品开发；自主开发 Abstract: since Chinas accession to the WTO, the auto industry has carried on the comprehensive competitive era, the auto industry under the background of globalization, our country automobile industry because of a lack of independent brands, this is not conducive to the further development of auto industry in our country. Under such circumstances, how to create hard with independent intellectual property rights of automobile independent brand, became the main problems of developing automobile industry of our country, our country independent brand of car how to break through, and how to narrow the gap with foreign brands, is our country automobile industry faces a major problem. The development of independent brands as well as the importance are discussed in this paper, analyzes the present situation of China automobile independent brand and build our country automobile independent brand strategy measures are discussed. Only make a strong independent brands, to completely get rid of the bondage of foreign capital to our country automobile independent brand enterprises, the development of the automobile enterprises can achieve. Key words: independent brands; Brand strategy; Product development; Independent development 目 录 TOC \o 1-3 \h \z \u 1引言 4 1.1研究背景 4 1.2研究对象 4 1.3研究方法与目的 4 1.3.1论文研究的方法 4 1.3.2论文研究的目的 5 2中国汽车自主品牌发展现状 5 2.1中国汽车自主品牌发展历程 5 2.1.1独立的自主品牌阶段 5 2.1.2 合资品牌为主的阶段 5 2.1.3 自主品牌的迅速发展阶段 5 2.2 中国汽车自主品牌发展现状 5 2.2.1 自主品牌增速较快 5 2.2.2 自主品牌种类较多 6 2.2.3 竞争由低端市场向高端市场延伸 6 2.2.4 技术提升重点转向新能源和节能技术 6 2.2.5 出口销量不断提升 7 2.3 发展中国汽车自主品牌的必要性分析 7 2.3.1 强势自主品牌是国家经济实力的体现 7 2.3.2 强势自主品牌是向汽车强国转变的必经之路 7 2.3.