联合利华- Category Management Case Study - Based on ECR Taiwan Category Management Pilot Project联合利华.pdfVIP

Modern Trade Academy Category Management Case Study Based on ECR Taiwan Category Management Pilot Project © Unilever Modern Trade Academy (EAP CBG) 2001 Ref: A.P.Langridge Modern Trade Academy Case Study Agenda Objectives of the Case Study Category Management Model Work through the Cat Man Process, (Scorecard Tactics) Write a Category Plan © Unilever Moder