清华大学跨文化Cultural Patterns 课程教案7教学教案.ppt

大学英语跨文化交际 Chapter 7 Cultural Patterns Learning objectives: In this chapter, the teacher should enable the students to: 1. understand the definition of cultural patterns. 2. describe the components of cultural patterns. summarize the theory about cultural patterns. 4. evaluate the importance of cultural patterns. Chapter 7 Cultural Patterns Chapter Outline Cultural Patterns Beliefs Values Human Nature Person-Nature Components Edward T Hall’s Context - Culture Theory Kluckhohn and Strodtbeck’s Value Orientation Definition Norms Social Practices Time Activity Relational Individualism and Collectivism Uncertainty Avoidance Power distance Masculinity – Femininity High-context Low-context Ways of Thinking Ways of Acting Hofstede’s Dimensions of Cultural Variability Chapter 7 Cultural Patterns 1. Ways of thinking cultural patterns are shared mental programs that govern specific behavior choices. 2. Ways of acting Cultural patterns are not so much consciously taught as unconsciously experienced as a by-product of day-to-day activities Text A: Defining cultural patterns Chapter 7 Cultural Patterns Text B: Components of Cultural Patterns Chapter 7 Cultural Patterns Cultural patterns Social Practices Norms Beliefs Values A belief is an idea that people assume to be true about the world. For example: 1) a widely shared belief dates back to the time when Europeans believed that the earth was flat 2) a belief for many European Americans is that in “reality” there is a separation between the physical and spiritual worlds. Beliefs Chapter 7 Cultural Patterns Values Values involve what a culture regards as good or bad, right or wrong, fair or unfair, just or unjust, beautiful or ugly, clean or dirty, valuable or worthless, appropriate or inappropriate, and kind or cruel. Chapter 7 Cultural Patterns Norms Norms are the socially shared expectations of appropriate behavio