中英对照 营销 的讲义17.ppt

Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Personal Selling and Direct Marketing 人员推销和销售管理 Evaluadon onr. ith Aspose slides for NET 4o client P Evaluation only. Created with Aspose Slides for NET 4.0 Client Profile 171 Copyright 2004 -2017 Aspose Pty Ltd Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Objectives 目 Understand the role·讨论公司的销 of a companys 售人员在为顾 salespeople in 客创造价值并 creating value for 建立顾客关系 customers and 中的角色。 building customers relationships. Evaluadon onr. ith Aspose slides for NET 4o client P Evaluation only. Created with Aspose Slides for NET 4.0 Client Profile 171 Copyright 2004 -2017 Aspose Pty Ltd Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Objectives 目标 Understand the 论述人员推销 personal selling 过程,区分交 process, and how to 易导向和关系 distinguish between 导向的市场营 transaction-oriented 销 marketing and relationship marketing. Evaluadon onr. ith Aspose slides for NET 4o client P Evaluation only. Created with Aspose Slides for NET 4.0 Client Profile 171 Copyright 2004 -2017 Aspose Pty Ltd Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Objectives 目 · Know the six major sales·说明销售人员 force management steps.管理的六个主 Learn about dired 要步骤。 marketing and its 描述直接营销及 benefits to customers 其对消费者和公 and companies 司的好处 Know the major forms·说明直接营销 of direct m