商场地产年度活动铺排策划全案（节点 费用 线上线下）.pptx

CONTENT 02 01 03 04 项目背景 PROJECT BACKGROUND 活动目的 PURPOSE OF ACTIVITY 铺排计划 LAYOUT PLAN 其他 OTHER 01 项目背景 PROJECT BACKGROUND 项目背景 PROJECT BACKGROUND “企业名”是一座集市场经营、国际贸易、现代物流、电子商务、休闲娱乐于一体的商贸市场集群。规划面积约10平方公里，投资总额600亿元，总建筑面积约1420万平方米。 GUIYANG SOUTHWEST INTERNATIONAL TRADE CITY IS A BUSINESS MARKET CLUSTER WHICH INTEGRATES MARKET OPERATION, INTERNATIONAL TRADE, MODERN LOGISTICS, E-COMMERCE, LEISURE AND ENTERTAINMENT. THE PLANNED AREA IS ABOUT 10 SQUARE KILOMETERS, THE TOTAL INVESTMENT IS 60 BILLION YUAN, AND THE TOTAL CONSTRUCTION AREA IS ABOUT 14.2 MILLION SQUARE METERS. 从17年开业，商家入驻率不足10%，截止至今入驻商户已过万，“项目”内人头涌动，商品丰富而充足，交易活跃，这种种的迹象奠定了“项目”如今的盛举。 GUIYANG SOUTHWEST INTERNATIONAL TRADE CITY IS A BUSINESS MARKET CLUSTER WHICH INTEGRATES MARKET OPERATION, INTERNATIONAL TRADE, MODERN LOGISTICS, E-COMMERCE, LEISURE AND ENTERTAINMENT. THE PLANNED AREA IS ABOUT 10 SQUARE KILOMETERS, THE TOTAL INVESTMENT IS 60 BILLION YUAN, AND THE TOTAL CONSTRUCTION AREA IS ABOUT 14.2 MILLION SQUARE METERS. 项目背景 PROJECT BACKGROUND “企业名”6号广场的主营业态是家居建材类，主要涵盖陶瓷洁具、消防管件、精品石材、水暖配件、卫浴、板材、橱柜、衣柜、软装、门窗、油漆、涂料、灯饰、家具家居等 GUIYANG SOUTHWEST INTERNATIONAL TRADE CITY IS A BUSINESS MARKET CLUSTER WHICH INTEGRATES MARKET OPERATION, INTERNATIONAL TRADE, MODERN LOGISTICS, E-COMMERCE, LEISURE AND ENTERTAINMENT. THE PLANNED AREA IS ABOUT 10 SQUARE KILOMETERS, THE TOTAL INVESTMENT IS 60 BILLION YUAN, AND THE TOTAL CONSTRUCTION AREA IS ABOUT 14.2 MILLION SQUARE METERS. 项目背景 PROJECT BACKGROUND 发展定位明确，规划科学精准；政府领导高度重视；老市场商户入驻新环境、完善的配套等等，“企业名”的成功因素繁多。但有一点值得称赞的是：“企业名”在营销推广活动上的力度值得肯定。 GUIYANG SOUTHWEST INTERNATIONAL TRADE CITY IS A BUSINESS MARKET CLUSTER WHICH INTEGRATES MARKET OPERATION, INTERNATIONAL TRADE, MODERN LOGISTICS, E-COMMERCE, LEISURE AND ENTERTAINMENT. THE PLANNED AREA IS ABOUT 10 SQUARE KILOMETERS, THE TOTAL INVESTMENT IS 60 BILLION YUAN, AND THE TOTAL CONSTRUCTION AREA IS ABOUT 14.2 MILLION SQUARE METERS. 项目背景 PROJECT BACKGROUND “企业名”不止是一座超大型购物城，四年来，“项目”还通过文旅结合，在满足市民休闲娱乐生活的同时，缔造了一个宜购宜娱的全新品牌形象。 GUIYANG SOUTHWEST INTER