白沟新城箱包出口现状及发展探析.docVIP

PAGE PAGE PAGE I PAGE PAGE I 河北科技师范学院 学 术 声 明 本人呈交的学位论文，是在导师的指导下，独立进行研究工作所取得的成果，所有数据、图片资料真实可靠。尽我所知，除文中已经注明引用的内容外，本学位论文的研究成果不包含他人享有著作权的内容。对本论文所涉及的研究工作做出贡献的其他个人和集体，均已在文中以明确的方式标明。本学位论文的知识产权归属于河北科技师范学院。 本人签名： __ 日期： __ 指导教师签名： __ 日期： _________ 河北科技师范学院本科毕业论文（设计） 摘要 PAGE PAGE PAGE I 摘 要 PAGE I 摘 要 河北白沟是我国大型的箱包产业基地之一, 白沟的箱包产业已走过了三十年的历史，初步形成集群化发展的态势，并且拥有了较完善的物流配套体系。但是白沟箱包产业拥有品牌的企业少，市场鱼龙混杂，出口业务中总体抗风险能力不强，盈利空间不大。国内五大箱包市场中广州狮岭市场规模最大，并以出口为主，且许多国际高端品牌占有大量市场份额，加之全球经济衰退的影响依然存在，给白沟箱包出口的进一步发展造成阻力，目前在出口中受到一定阻力。近年来网络购物发展蒸蒸日上，对我国国际贸易方面贡献日益突出。本文意在通过对白沟新城箱包出口贸易现状及问题的研究，找出目前白沟新城箱包出口中存在的问题，并分析其产生的原因，提出相应的解决策略，最终探索出一条白沟新城箱包产业的电子商务国际化之路,以为白沟新城箱包出口进一步发展创造参考性价值。 关键词：出口；自主品牌；电子商务 Abstract Hebei is one of the largest luggage baigou industrial bases in China , baigou luggage industry has gone through three decades of history, the initial formation of cluster development trend , and have better logistics support system. But baigou luggage industry has little brand enterprises, the market was mixed, overall export business risk-resisting ability is not strong, profitable little space . Domestic luggage market in Shiling five largest markets , and export-oriented, and many international high-end brands occupy a large market share, coupled with the impact of the global recession persists, to further develop resistance caused baigou luggage exports , the current exports are subject to certain resistance. In recent years, online shopping is thriving , our contribution to international trade have become increasingly prominent . This article is intended by Metro bags baigou export situation and problems of research to identify baigou Metro bags exported in the existing problems and to analyze its causes and propose appropriate strategies , and ultimately to explore a new city baigou luggage industry e international road , that the further development of export baigou Metro bags create informative value. Keywords:expo