企业内部员工对奖励旅游的偏好.docVIP

本科生毕业论文 企业内部员工对奖励旅游的偏好 —以郑州富士康集团为例 姓名张娜 学号20084140346 专业会展经济与管理 指导教师王洁洁 2012年5月25 摘要 众所周知,旅游偏好是影响人们旅游决策的重要因素,目前旅游偏好的研究在我国学界得到了普遍关注,但是对于旅游中发展迅速的奖励旅游偏好鲜有学者进行深入分析。对于企业而言,奖励旅游属于企业内部营销中的福利管理创新,是一项具有长远利益的战略投资;因此,奖励旅游偏好的研究将成为企业成功开发、营销、运作现有或未来旅游项目的一个重要的规划与参考因素。 基于此类研究的重要性,笔者以郑州富士康集团内部员工为调查对象,在查阅大量文献的前提下,利用问卷调查的方法,定量调查了企业内部员工对奖励旅游对各项旅游因素的偏好程度,得出了不同性别、学历、年龄、职位的员工的奖励旅游偏好规律。最后,笔者籍此提出了若干相关建议,以期为旅游企业旅游市场的开拓、产品多样化与个性化发展等提供重要的参考依据。 关键词:旅游偏好;奖励旅游;企业员工;旅游产品 Abstract As everyone knows, travel preference is one of important elements that can influence people’s decision-making of traveling, till now, the research about travel preferences has received much attention, but there are few exporters take part in the deep research of one part----- incentive travel. To enterprises, incentive travel is a new method that can bring benefit for workers and it is a strategic investment with long-term interests; so, the research of incentive travel is a significant reference and planning factor for enterprises which want to exploit, market, operate current or future tourism projects. Taking into account of the importance of this research, the author chooses the workers in Foxconn as the investigation targets. Under the premise that the access to an extensive literature, with the method of handing out questionnaire, carrying out survey of internal employees on incentive travel preferences of the travel elements quantitatively , and obtain the discipline of incentive travel preferences of people with different gender, age, position. At last, the author comes up with some suggestions according to the above research, so it can be an important reference for the development of tourism market, product diversification and the personalized development. Key words:travel preference;incentive travel;employees of enterprise;tourism products 目录 1. 引言 (6 2. 样本的选择及研究方法 (7 2.1 调查对象 (7 2.2 问卷调查 (7 2.3 样本的确定及调查方式 (7 2.4 问卷回收整理 (7 3. 企业员工对奖励旅游的偏好分析 (8 3.1 人口统计学特征分析 (8 3.1.1 性别 (8 3.1.2 年龄 (8 3.1.3 文化程度 (8 3.1.4 职位构成 (