蒙牛内蒙古老酸奶品牌形象市场调研报告.pdf

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蒙牛内蒙古老酸奶品牌形象市场调研报告.pdf

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市场研究课程设计蒙牛内蒙古老酸奶调研报告学院：信息技术学院专业：电子商务年级： 09 级指导老师：刘晨光小组成员：杨艳高菁曾莎邢玉霞 1 市场研究课程设计目录一、调研综述·····················································3 ···3 1、调查背景················································ 2、调研目的··················································3 3、调研方法················································ ··4 4、调研内容··················································4 5、调研流程··················································4 二、样本与样本分析···············································4 1、样本量····················································5 2、地点选择··················································5 3、样本性别构成··············································5 4、样本年龄构成··············································5 三、问卷调研分析·················································5 1、年龄及性别构成············································6 2、收入区间构成··············································6 3、对酸奶的喜爱度调查········································7