如何制定市场销售的方案.ppt

Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. 市场营销知识培训讲义 如何撰写《市场促销活动方案》 河南联通市场营销部 河南联通 …………… Sales marketing Evaluation only. ith Aspose slides for NET 4o client P Evaluation only. Created with Aspose Slides for NET 4.0 Client Profile 171 Copyright 2004 -2017 Aspose Pty Ltd  Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. 综述 市场营销计划 是一个企业根据自身产品的特点、市场状况的分析、企业的 发展目标所制定的一个年度的或一定时期内的市场营销战略 他至少包括了营销策略目标的确定、市场现状的分析、营销 策略的制定三个方面。 ·项目营销计划和市场促销计划只是市场营销计划的子项 cx河南联通 ……………………………………… Sales. marketing Evaluation only. ith Aspose slides for NET 4o client P Evaluation only. Created with Aspose Slides for NET 4.0 Client Profile 171 Copyright 2004 -2017 Aspose Pty Ltd  Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. 综述 市场营销计划 ·营销策略目标——品牌、渠道、销量、服务等 ·市场现状分析—目标市场、竞争对手、市场调研、市场走 势等。 营销策略制定——产品包装、价格策略、销售方式、奖励措 施、项目营销、市场促销、广告策略、客户服务、资金预算、 投资回报、实施方案、计划进度、效果评佔等。 cX河南联通 垂垂垂垂垂垂垂垂垂 …………… Sales marketing Evaluation only. ith Aspose slides for NET 4o client P Evaluation only. Created with Aspose Slides for NET 4.0 Client Profile 171 Copyright 2004 -2017 Aspose Pty Ltd  Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. 综述 项目营销计划和市场促销计划 项目营销计划与市场促销计划大同小异,只是营销的目标或 营销对象有所不同。 项目营销计划一般而言是针对一个专项的目标和特定消费者 而进行的。一般情况下时间稍长。 市场促销计划一般而言是针对某个或多个目标和广大消费者 而进