宾馆营销策划书.docxVIP

宾馆营销策划书 摘 要：随着中国改革开放的深入开展， 政治经济发展带动我国的美誉度提升， 旅游住宿行 业因此得到快速发展， 外国资本相继涌入我国商务酒店。 从我国商务酒店的快速发展形势上 可以发现，目前我国的商务酒店在城市中的发展已经处于比较完善状态。 在强大的互联网提 供透明信息的前提之下，顾客面前拥有如此众多的选择， 他们完全拥有主动的选择权。顾客 关系营销是关系营销策略的重要部分， 企业要想获得长期生存发展，就必须时刻关注顾客的 兴趣爱好，了解顾客期望，满足顾客意愿，从而拉近与顾客之间的关系， 获得顾客满意和顾 客忠诚。 通过分析北京市 XX宾馆顾客满意度和忠诚度， 文章分为四个部分： 首先介绍论文研究 的背景与意义，其次分析北京市XX宾馆顾客满意度和忠诚度， 交代XX宾馆的具体情况，以 及进行满意度忠诚度调查的必要性； 再次，设计调查问卷，分析其顾客满意度反映出来的问 题；最后提出了在今后发展中提升 XX宾馆顾客满意度和忠诚度的建议。 关键词：顾客满意度 忠诚度调查分析 Abstract : As China con ti nues to improve and develop our bus in ess in the intern ati onal tourism market positi on, more and more foreig n capital to in crease the market for our bus in ess in vestme nt in the hotel in dustry, look at our bus in ess hotel development seen in the forefront of Chinas Hotel urban development has been very mature. Un der the ope n market in formatio n tran spare nt backgro und, the face of so many choices, the customer is completely dominant. As an important part of customer relati on ship market ing relati on ship marketi ng strategy requires compa nies to do their utmost to meet customer needs, enhance customer satisfaction and customer loyalty, reta in customers and establish Ion g-term cooperative relati ons, so as to obta in susta in able profit sources and grow ing. This article analyzes the Beijing Leyaxuan hotel customer satisfaction and loyalty, the article is divided into four sections: Introduction describes the backgro und and sig ni fica nee of the research, followed by an alysis of the Beijing Leyaxua n hotel customer satisfact ion and loyalty, con fessed hotel specific circumsta nces and n ecessity loyalty satisfact ion surveys; aga in, desig n questi onn aires, an alyze their problems as reflected in customer satisfact ion; and