森马人力资源管理.ppt

Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. semr籲馬 品L0G0 字什么就是什么 Evaluation only. ith Aspose slides for NET 4o client P Evaluation only. Created with Aspose Slides for NET 4.0 Client Profile 171 Copyright 2004 -2017 Aspose Pty Ltd  Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. 森马集团有限公司创立于1996年12月8日,是一家以虚拟 经营为特色、以休闲服为主导产业的无区域集团。集团旗 下现拥有“森马 ”两大在线品牌和120多 家专业生产厂家,在成长过程中,集团以“创大众服饰名 牌,建森马恒久事业”为宗旨,不断推动战略发展,积极 累讦超3800实店,同时已经在饿罗斯、越南等国家开 启了国际化旅程。庞大的市场网络为森马文化走遍全国、 走向市场提供了坚实的保障。森马又先后与奥美品牌管家、 瑙央住创角会征深断车;将梦资漠进行不分 理人才410人,大专学历以上占全员的89%,为社会提供 35000多个就业岗位,成为温州市鞋服行业第一纳税大 Evaluation only. ith Aspose slides for NET 4o client P Evaluation only. Created with Aspose Slides for NET 4.0 Client Profile 171 Copyright 2004 -2017 Aspose Pty Ltd  Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. 2007年,森马集团终端的年销售额达40亿 元;在经历2008、2009全球金融风暴影响 之后,森马用2008年销售总额587亿元、 同比增长49%,2009年销售总额78.5亿元、 同比增长40%的成绩单继续证明了“森马 模式”的成功 Evaluation only. ith Aspose slides for NET 4o client P Evaluation only. Created with Aspose Slides for NET 4.0 Client Profile 171 Copyright 2004 -2017 Aspose Pty Ltd  Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. 森马集团 森马四大特点: 是经营模式不同:森马将之归纳为“四轮驱动”模式,即提升品牌 形象、强化虚拟模式、提高硏发力度、完善营销体系。森马采取虚拟经 营的模式,生产和市场两头在外,集中力量抓企业管理和品牌管理,以 高起点、高定位,轻装上阵取